Good, Better, Best
Unlike the wear-today/replace tomorrow lifespan of a fast fashion garment, The Good Tee strives to enhance the lifespan of its products by emphasizing quality in all things - from fabric to thread and trims. We responsibly manufacture to ensure all elements come together to create something “good”.
“Doubling the useful life of clothing from one year to two years reduces the emissions over the year by 24%.”
- Time Out For Fast Fashion- Greenpeace
Slow Fashion is All Good
Slow Fashion is the movement of designing, creating and buying apparel for its quality, longevity and pro-environment sensibility. The antithesis of “fast fashion” with its frenetic year-round delivery schedules, it encourages slower production times, emphasizes quality, supports better use of human and natural resources, and also substantially reduces waste.
In keeping with this philosophy, The Good Tee strives to create designs that will stand the test of time. And, since we manufacture based on pre-orders, we never over-produce.
DESIGNED WITH PURPOSE
Timeless, Soft and Sustainable
Did you know that decisions made in the design phase determine 80% of a product’s CO2 footprint? Integrating sustainability means designing a product that considers all the elements of its life cycle - from production, to its use as a garment, and then, finally, its end life.
The Good Tee evaluates sustainability by looking at the different phases of the product's life cycle and taking action in those stages where it most effectively reduces the environmental and social impact - from the raw material, through every aspect of garment manufacture, to transportation and delivery, to how it’s worn and how it’s disposed of. By addressing these concerns we create a sustainable, 100% transparent supply chain that supports fair trade.
From Linear To Circular
The Good Tee aims at “zero waste”. To this end we participate in a “circular economy” system that looks at ways of diverting garments away from landfills.
Image: Circular Flanders