The Good Tee's vision was originally conceived in 2008, when founder Adila Cokar, a responsible apparel manufacturing consultant, was on a sourcing trip in India. She read an article about the ongoing issue of the growing suicide rates among India's farmers. "Since 1995, more than 270k cotton farmers in India alone have committed suicide. " -The Guardian. With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty; their sparse livelihoods dependent on middle-men or 'ginners' who often buy their cotton at prices well below the cost of production. After learning this, there was no turning back. The Good Tee was born.
"Fast fashion" is known to hurt the planet and the people that produce our goods. That's why The Good Tee champions responsible manufacturing: slower production schedules, ethical working conditions, and fair deals for all.
After receiving Fairtrade certification, Adila made it her mission to make it easier for consumers and businesses to source the supply chain that supports responsibly manufactured apparel.
MAKE GOOD. FEEL GOOD. DO GOOD.
Next to oil, the apparel industry is the most destructive industry on the planet. However, there are ways to produce market products ethically and sustainably, and that's where we come in. We created The Good Tee to make it easier for you to purchase guilt-free, responsibly made fashion basics.
Our Fair Trade certified t-shirts are designed and delivered to you with the environment and humans' lives in mind. We believe in maintaining fair and honest relationships with our manufacturing partners and emphasizing 100% transparency of a traceable supply chain. The Good Tee is there from farming to creation and right through to delivery.
Proud to be a certified b corporation
Our Mission As A Force For Good
B-Corporation is a third-party audit and certification platform meant for sustainable businesses. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. This means that a certified B-Corporation is maintaining the highest sustainability standards in social, economical and environmental terms. Companies opt into this certification process to prove the positive impacts they are creating with their businesses and add value and credibility to their brand’s mission.
⭐⭐⭐⭐⭐ Good Vibes Alert
"My partner and Iare extremely happy with the quality of your shirts and love knowing we are making a difference by doing our part to support farmers, garment factoryworkers, and people like you who are doing so much amazing work! There is still much work to do in terms of informing others of the real issues with GMO cotton and I will do my best to spread the word to my friends and family now that I know better. Thanks for all that you do!"
- Jessica L, real-lifecustomer 🙏