SO YOU CAN DO GOOD
WE MAKE GOOD
Next to oil, the apparel industry is the planet’s most destructive industry. However, there’s a way to bring to market products that are ethically produced, sustainable, and certifiably “good”, and that’s where we come in. The Good Tee was created to make it easier for you to purchase guilt-free, responsibly made fashion basics.
Our Fairtrade certified tees are designed and delivered to you with the environment and ethical manufacture in mind. How we do this: through the good and honest relationships we maintain with our partners and through 100% transparency of a supply chain which The Good Tee tracks throughout its lifespan - from farm to finished garment right through to delivery.
The vision for The Good Tee was originally conceived in 2008 when founder Adila Cokar, a responsible apparel manufacturing consultant, was on a sourcing trip in India and read about the ongoing issue of farmers in India committing suicide. "Since 1995, more than 270k cotton farmers in India alone have committed suicide"- The Guardian. With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty - their sparse livelihoods dependent on middlemen or Ginners who often buy their cotton at prices well below the cost of production. After learning this, there was no turning back. The Good Tee was born.
From seed to delivery, fashion - particularly so-called “fast fashion - is known to hurt the planet and the people that produce our goods. Adila’s strong relationships with apparel factories have brought her face to face with the many struggles factories face in the race to get goods shipped on time. That’s why The Good Tee champions responsible manufacture - slower production schedules, ethical working conditions, and fair deals for all.
After receiving Fairtrade certification, Adila made it her mission to make it easier for consumers and businesses to source the kind of supply chain which supports responsibly manufactured apparel.
The Good Tee creates responsibly made garments with a mission to support cotton farmers and humanize the apparel industry.
Proud to be a certified b corporation
Our Mission As A Force For Good
B-Corporation is a third-party audit and certification platform meant for sustainable businesses. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. This means that a certified B-Corporation is maintaining the highest sustainability standards in social, economical and environmental terms. Companies opt into this certification process to prove the positive impacts they are creating with their businesses and add value and credibility to their brand’s mission.